Brand Positioning:
- Biggest
Bonuses, Highest Rewards
-
User-friendly interface and cutting-edge features
- Credibility
and Expertise
- Quirky
& Fun
Target Audience:
- Cricket
fans and fantasy sports enthusiasts
- All ages
& genders
- Casual and
hardcore fans
Campaign Theme:
“India Chaahe Thoda Aur”
A campaign focused on the Indians’ tendency to ask for a little more. Video and graphic ads showing people asking for “thoda aur” in various routine situations will be produced. We can also connect it to India winning the World Cup by showing India Wants “Thoda Aur” Trophies.
We can connect it with our brand by;
● Giving “Thoda Aur” bonus at
every touchpoint.
● Allowing changes in the
fantasy teams for “thoda aur time”.
● Giving “Thoda Aur” Winnings.
Campaign Channels:
a. Digital Platforms:
-Video content
featuring Brand Ambassador
- Social media
ads and collaborations
- Telegram,
Whatsapp Campaign
- Push
Notifications & SMS Campaign
- FB Groups
& Other Influencer groups
b.
Traditional Media:
- TV Ads
- Radio spots
- Print Ads
c.
Events and Collaborations:
- Collaborate
with local cricket clubs, fan clubs, and sports bars
- Organize
meet-and-greets with Ambassador
Content Strategy:
- Content calendar for regular
releases
- Video Ads & Reels
- Collaboration with cricket influencers and bloggers
Contests and Rewards:
- Special
Contests and Leaderboards
- Exclusive
rewards and prizes
- Collaborate
with sponsors for additional incentives
- Giveaway
Tickets To WC Matches
- Play Against [Brand Ambassador]
Public Relations:
- Engage with
sports journalists and influencers
- Secure
media coverage and interviews with Brand Ambassador
Timeline:
● Before 15th July: Finalize
Brand Ambassador
● 16th-31st July:
Scripting/planning/
● 1st-15th August: Shoot/Edit
● 16th-31st August:
Creatives/collaterals
● First WC Match: 5th October
[All images are AI-generated and for representation purposes only. actual marketing collaterals will be different]
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